Let Branded Corporate Gifts Speak About Quality Of Your Business!
Corporate gifts are emerging as a prime way to express your appreciation towards the clients, to offer incentives for your employees. Many factors have to be considered before deciding on the gift. A few of them might be
- Target – whether it is your clientele to whom you want to show your appreciation of their loyalty and promising future or to encourage your own employees. What they would like?
- Corporate policies – Your client organizations might have a policy that prohibits receiving gifts or limit the dollar value
- Cultural diversity – When the recipient is in a different culture, the gift should be carefully chosen so as not to offend.
- Quality – The gift would reflect on the quality of your company and hence a low-quality gift is simply out of question.
Quality is the foremost aspect to look for in whatever gift you select. If the quality is bad, then it would be disastrous, actually worse than not giving a gift at all. Quality can be assured by going for known and trusted brands that are reputed to be able to provide good products as gifts.
There are many agencies in Silicon Valley who help in managing the corporate gifting needs. The most basic of such agencies offer customized promotional products, apparel for your team or employees, awards to express your appreciation. Agencies such as Trims Unlimited have tie-ups with established retail brands like Adidas, Rolex etc and would be able to customize the quality merchandise like adding your company logo.
Gift cards are among the most preferred gifts both by the giver and the recipient. It absolves the giver the responsibility of finding an appropriate gift and gives the recipient the power to choose. You would never go wrong with cards from establishments such as Amazon and Walmart. Amazon offers gift cards under various denomination and various occasions too. This would be a god sent option if you are pressed for time. And it is certainly one that everyone would like. Walmart cards too work well with almost everyone. Walmart has a reloadable gift card too.
Subscription gifting services are catching on and agencies such as Ordergroove specialize in this. Subscription gifts are a unique and innovative way to remain in the top of the minds of your clients while not being pushy or vulgar. It could even be a simple token of appreciation like a monthly subscription of healthy snacks. While the cost of the gift itself is not much, it would be much appreciated for the thoughtfulness. However, one needs to tread carefully in selecting the subscription gift. Unless you know the recipient well enough to select something which would really be liked and used, the subscription gift would be a total waste. It would reduce to an unwanted expense for you and a monthly chore for the recipient to dispose of it.
According to marketing-interactive.com, the Art of Corporate giving is moving towards small batches of customised gifts which are perceived to be of higher value. Corporate gifts used to just pens, notebook which was made in massive with the company logo. Today, companies tend to hire Corporate gifts consultant that will create a year-long corporate gifts solutions that will match including packaging, design and branded custom made products. Ministry of Print is one of the companies that leverage on a new business model that focuses to align the customer corporate image to the corporate gifts ideas propose. This includes gift design, branding and planning. One of the important aspects of the gift in today’s business market is to create value in corporate giving than printing in massive to reduce the cost of production.
Instead of pre-printing corporate gifts to give it to your customers, why not invite them to an exclusive high-end corporate event and print their corporate gifts instantly with their customised design. Partyinkers is one of the few technology printing companies in Asia that does live event printing as fringe activities for corporate events and this changes how corporate giving works. We were surprised at how well this concept has taken up in the corporate business industry. This used to be available to Fashion brand launches, Parties, Music festivals, etc. With the use of tablets, Partyinkers allow attendees to design their corporate gifts with clip art, text, drawings and photos. In 10 mins, each attendee gets their personalised gift!! How amazing is that? Check out their collaboration with Citigroup in the video below