Merchant Archive started in 2007 as a true archive sourcing and selling vintage clothes on appointment largely to designers for inspiration. In 2008 Sophie Merchant curated a corner of a small retail space, in a Victorian Lipton Tea shop, in Queens Park London, and three months later – due to demand – the small edit had taken over the entire space.
The store continued to provide inspiration for designers, but also attracted customers who mixed vintage with contemporary fashion for a unique wardrobe. Merchant Archive introduced contemporary labels in 2008, often supporting new British designers.
Revolving art exhibitions kept the space interesting and press, bloggers, stylist, celebrity and some of the world’s leading fashion designers frequented the little West London store.
In 2011, keen to push the brand forward, Merchant Archive opened a new luxury location in Notting Hill and in 2013 Sophie slowly began to introduce key elements of her own designs.
In September 2014, due to the success of the label, the store became exclusively Merchant Archive collection offering womenswear, accessories, homeware and of course its heritage; an exquisite vintage archive.
SS15 launched exclusively with Net-A-Porter. For AW15, the brand grows further with select international stockists in Europe, Middle East, the Americas and Asia.